:root{
  --navy:#08356f;
  --navy-2:#0d4f9b;
  --green:#079764;
  --green-dark:#06764f;
  --ink:#17314f;
  --muted:#65778b;
  --line:#dfe7ef;
  --soft:#f5f8fb;
  --soft-blue:#eef6ff;
  --white:#fff;
  --shadow:0 12px 32px rgba(8,53,111,.10);
  --shadow-sm:0 7px 20px rgba(8,53,111,.07);
}
*{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{margin:0;min-width:0;overflow-x:hidden;font-family:Manrope,system-ui,-apple-system,"Segoe UI",sans-serif;color:var(--ink);background:#fff;line-height:1.5;-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;text-rendering:optimizeLegibility}
a{color:inherit;text-decoration:none}
img{display:block;max-width:100%;image-rendering:auto}
button,input{font:inherit}
.container{width:calc(100% - 32px);max-width:1120px;margin-inline:auto}

/* HEADER VECTORIAL v13: el logo queda en una zona limpia y las ondas viven abajo.
   Las curvas siguen siendo SVG inline (no imágenes de fondo). */
.site-header{
  position:relative;z-index:20;
  min-height:88px;
  overflow:visible;
  isolation:isolate;
  background:linear-gradient(180deg,#ffffff 0%,#fbfdff 100%);
  border-bottom:1px solid rgba(6,45,101,.10);
  box-shadow:0 4px 14px rgba(5,40,88,.065);
}
.header-waves{
  position:absolute;left:0;right:0;top:68%;bottom:auto;
  width:100%;height:54%;
  z-index:0;pointer-events:none;overflow:hidden
}
.header-waves svg{display:block;width:100%;height:100%;preserve-aspect-ratio:none}
.header-waves .wave-soft{opacity:.52}
.header-waves .wave-blue{opacity:.62}
.header-waves .wave-green{opacity:.62}
.header-waves .wave-deep{opacity:.16}
.header-inner{min-height:88px;display:flex;align-items:center;justify-content:space-between;gap:12px;position:relative;z-index:1}
.brand{display:flex;align-items:center;min-width:0;width:min(70vw,236px);padding:0;background:transparent;border:0}
.brand img{width:100%;height:58px;object-fit:contain;object-position:left center;filter:drop-shadow(0 1px 1px rgba(255,255,255,.94)) drop-shadow(0 1px 1px rgba(0,31,73,.12));backface-visibility:hidden}
.menu-button{display:grid;place-items:center;flex:0 0 46px;width:46px;height:46px;border:1px solid rgba(255,255,255,.96);border-radius:50%;background:rgba(255,255,255,.94);color:var(--navy);font-size:22px;font-weight:900;box-shadow:0 5px 16px rgba(5,39,86,.16);backdrop-filter:blur(7px);cursor:pointer}
.nav{display:none;position:absolute;z-index:60;top:80px;left:0;right:0;flex-direction:column;gap:5px;padding:10px;border-radius:18px;background:rgba(255,255,255,.98);border:1px solid var(--line);box-shadow:0 20px 54px rgba(6,34,74,.24)}
.nav.open{display:flex}
.nav a{display:flex;align-items:center;min-height:48px;padding:0 15px;border-radius:13px;font-size:13px;font-weight:850;color:#294765}
.nav a.active{background:#eef5fc;color:var(--navy)}
.nav .nav-market{background:#e9f8f1;color:var(--green-dark)}

/* HOME: pensado para teléfono, corto y claro */
.hero{padding:28px 0 20px;background:linear-gradient(180deg,#fff 0,#f8fbfd 100%)}
.hero-grid{display:grid;grid-template-columns:1fr;gap:18px;align-items:center}
.eyebrow{display:inline-flex;align-items:center;gap:7px;font-size:10px;font-weight:900;letter-spacing:1.25px;color:var(--green);text-transform:uppercase}
.eyebrow::before{content:"";width:18px;height:3px;border-radius:99px;background:var(--green)}
h1{margin:9px 0 13px;font-size:clamp(31px,9.6vw,40px);line-height:1.05;letter-spacing:-1.25px;color:var(--navy);overflow-wrap:anywhere}
h1 span{color:var(--green)}
.lead{margin:0;font-size:14px;line-height:1.65;color:var(--muted)}
.hero-actions,.page-actions{display:grid;grid-template-columns:1fr;gap:9px}
.btn{display:inline-flex;align-items:center;justify-content:center;width:100%;min-height:50px;padding:0 17px;border-radius:14px;border:1px solid transparent;font-size:13px;font-weight:850;text-align:center}
.btn-primary{background:var(--green);color:#fff;box-shadow:0 9px 20px rgba(7,151,100,.22)}
.btn-secondary{background:#fff;color:var(--navy);border-color:#d8e3ed}

.hero-card{display:none}
.section{padding:30px 0}
.section.soft{background:var(--soft)}
.section-heading{margin-bottom:18px}
.section-heading h2,.page-hero h1{margin:7px 0 10px;font-size:clamp(27px,8vw,36px);line-height:1.08;letter-spacing:-1px;color:var(--navy)}
.section-heading p,.page-hero p{margin:0;color:var(--muted);font-size:13.5px;line-height:1.65}

/* Inicio: accesos del ecosistema, preparado para sumar nuevas herramientas */
.home-cards{display:grid;grid-template-columns:1fr;gap:11px}
.home-card{display:grid;grid-template-columns:74px minmax(0,1fr);grid-template-areas:"logo title" "logo text" "logo link";column-gap:14px;min-width:0;background:#fff;border:1px solid #e1e9f1;border-radius:18px;padding:15px;box-shadow:var(--shadow-sm)}
.home-card-logo{grid-area:logo;height:74px;display:grid;place-items:center;border-radius:15px;background:#f7fafc;padding:8px}
.home-card-logo img{max-height:58px;max-width:100%;object-fit:contain}
.mercado-puntos-card-mark{width:50px;height:50px;border-radius:15px;display:grid;place-items:center;background:#dff7ed;color:#087a55;font-size:28px;font-weight:900;box-shadow:inset 0 0 0 1px #ccebdd}
.home-card h3{grid-area:title;margin:1px 0 2px;font-size:17px;line-height:1.18;color:var(--navy)}
.home-card p{grid-area:text;margin:0 0 4px;color:var(--muted);font-size:11.5px;line-height:1.48}
.home-card .pill-row{display:none}
.text-link{grid-area:link;margin-top:2px;color:var(--green);font-size:11.5px;font-weight:900}
.home-cta{display:grid;gap:14px;padding:20px;background:linear-gradient(135deg,#08356f,#0f5aa6);border-radius:20px;color:#fff;box-shadow:var(--shadow)}
.home-cta h2{margin:4px 0 6px;font-size:24px;line-height:1.13}
.home-cta p{margin:0;color:#cbd9e9;font-size:12.5px}

/* PÁGINAS INTERNAS */
.page-hero{padding:22px 0 26px;background:linear-gradient(180deg,#f7fbff,#fff);border-bottom:1px solid #edf1f5}
.breadcrumbs{display:flex;flex-wrap:wrap;align-items:center;gap:6px;font-size:10px;color:#789}
.breadcrumbs a{color:var(--green);font-weight:850}
.content-grid,.market-preview{display:grid;grid-template-columns:1fr;gap:15px;align-items:start}
.prose h2{margin:0 0 9px;font-size:25px;line-height:1.16;color:var(--navy)}
.prose h3{margin:20px 0 6px;font-size:17px;color:var(--navy)}
.prose p{margin:0 0 12px;color:var(--muted);font-size:13px;line-height:1.68}
.info-card{min-width:0;background:#fff;border:1px solid #e1e8ef;border-radius:18px;padding:17px;box-shadow:var(--shadow-sm)}
.info-card.sticky{position:static}
.info-card img{max-height:80px;object-fit:contain;margin-bottom:12px}
.check-list{display:grid;gap:7px;margin-top:12px}
.check-list div{padding:10px 11px;border-radius:11px;background:#f5faf8;border:1px solid #e2efe9;font-size:11.5px;color:#456;overflow-wrap:anywhere}
.check-list b{color:var(--green)}
.feature-grid,.ecosystem-strip{display:grid;grid-template-columns:1fr;gap:10px}
.feature-card,.eco-step{min-width:0;border:1px solid #e0e8f0;border-radius:16px;padding:15px;background:#fff;box-shadow:0 5px 16px rgba(8,53,111,.04)}
.feature-card h3,.eco-step h3{margin:6px 0;font-size:16px;color:var(--navy)}
.feature-card p,.eco-step p{margin:0;color:var(--muted);font-size:11.5px;line-height:1.58}
.feature-icon{width:37px;height:37px;border-radius:11px;background:#e8f8f1;color:var(--green);display:grid;place-items:center;font-size:10px;font-weight:900;margin-bottom:10px}
.eco-step small{font-size:9px;font-weight:900;color:var(--green);letter-spacing:1px}
.market-logo-panel{background:#fff;border:1px solid #e1e9f1;border-radius:18px;padding:18px;box-shadow:var(--shadow-sm)}
.market-logo-panel img{max-height:112px;margin:auto}
.market-copy h2{margin:0 0 9px;font-size:26px;line-height:1.13;color:var(--navy)}
.market-copy p{color:var(--muted);font-size:13px;line-height:1.65}

/* DESCARGAS */
.downloads-shell{position:relative;overflow:hidden;padding:16px;background:linear-gradient(145deg,#072b61,#08356f 58%,#0e477c);border-radius:20px;color:#fff;box-shadow:var(--shadow)}
.downloads-shell::after{content:"";position:absolute;width:230px;height:230px;right:-110px;bottom:-155px;border-radius:50%;background:radial-gradient(circle,rgba(12,175,119,.30),transparent 68%)}
.downloads-grid{position:relative;z-index:2;display:grid;gap:10px}
.download-card{display:grid;grid-template-columns:56px minmax(0,1fr);gap:12px;align-items:start;padding:14px;border-radius:16px;background:rgba(255,255,255,.08);border:1px solid rgba(255,255,255,.15)}
.download-icon{width:56px;height:56px;border-radius:13px;background:#fff;padding:7px;display:grid;place-items:center}
.download-copy{min-width:0}
.download-title-row{display:flex;flex-direction:column;align-items:flex-start;gap:5px}
.download-copy h3{margin:0;font-size:16px;line-height:1.2;overflow-wrap:anywhere}
.download-copy p{margin:5px 0 8px;color:#c8d7e8;font-size:10.5px;line-height:1.55}
.release-status{font-size:8.5px;font-weight:850;padding:4px 7px;border-radius:999px}
.release-status.checking{background:rgba(255,255,255,.10)}
.release-status.available{background:#dff7ed;color:#087a55}
.release-status.pending{background:rgba(255,255,255,.12);color:#d5deea}
.download-meta{display:flex;flex-wrap:wrap;gap:5px}
.download-meta span{font-size:8.5px;padding:3px 6px;border-radius:999px;border:1px solid rgba(255,255,255,.16);color:#bdcbdb}
.download-action{grid-column:1/-1;width:100%}
.download-button{display:flex;align-items:center;justify-content:center;width:100%;min-height:45px;border:0;border-radius:12px;background:#fff;color:var(--navy);font-size:11.5px;font-weight:850;padding:0 12px}
.download-button.active{background:var(--green);color:#fff}.download-button:disabled{opacity:.72;cursor:not-allowed}.download-card.coming-soon{background:rgba(255,255,255,.055)}.download-card.coming-soon .download-icon{background:rgba(255,255,255,.92)}
.download-note{position:relative;z-index:2;margin-top:12px;padding:12px 13px;border:1px solid rgba(255,255,255,.13);background:rgba(255,255,255,.06);border-radius:13px;color:#c8d7e8;font-size:10.5px;line-height:1.55;overflow-wrap:anywhere}

/* FOOTER móvil compacto */
.footer{padding:24px 0 16px;background:#071f45;color:#d7e1ee}
.footer-main{display:grid;grid-template-columns:1fr 1fr;gap:18px 12px}
.footer-brand{grid-column:1/-1}
.footer-brand img{width:min(190px,64vw);filter:brightness(0) invert(1);opacity:.96}
.footer-brand p{margin:8px 0 0;max-width:330px;color:#aebdd0;font-size:10.5px;line-height:1.55}
.footer-group{display:flex;flex-direction:column;gap:6px}
.footer-group strong{margin-bottom:2px;color:#83dcb9;font-size:9px;text-transform:uppercase;letter-spacing:1px}
.footer-group a{color:#c6d2e1;font-size:10px}
.footer-bottom{display:flex;flex-direction:column;gap:4px;margin-top:18px;padding-top:12px;border-top:1px solid rgba(255,255,255,.12);color:#8397b0;font-size:8.5px}
.reveal{opacity:1;transform:none}

@media (min-width:700px){
  .container{width:calc(100% - 44px)}
  .site-header,.header-inner{min-height:92px}.brand{width:250px}.brand img{height:62px}
  .hero{padding:46px 0 48px}.hero-grid{grid-template-columns:1.06fr .94fr;gap:34px}.hero-card{display:block;background:#fff;border:1px solid #e1e9f1;border-radius:22px;padding:18px;box-shadow:var(--shadow)}
  .hero-card-logo{height:74px;display:grid;place-items:center;margin-bottom:10px}.hero-card-logo img{max-height:68px}.journey{display:grid;gap:8px}.journey-row{display:grid;grid-template-columns:38px 1fr;gap:10px;align-items:center;padding:10px;border-radius:13px;background:#f7fafc;border:1px solid #e9eef4}.journey-row b{display:block;color:var(--navy);font-size:13px}.journey-row span{display:block;color:var(--muted);font-size:10px}.journey-num{width:34px;height:34px;border-radius:10px;background:#eaf8f2;color:var(--green);display:grid;place-items:center;font-size:11px;font-weight:900}
  h1{font-size:50px}.lead{font-size:16px}.hero-actions,.page-actions{display:flex;flex-wrap:wrap}.btn{width:auto;min-width:180px}
  .section{padding:58px 0}.home-cards{grid-template-columns:repeat(auto-fit,minmax(220px,1fr));gap:14px}.home-card{display:flex;flex-direction:column;padding:20px}.home-card-logo{height:62px;width:auto;background:transparent;padding:0;display:flex;align-items:center;margin-bottom:8px}.home-card-logo img{max-height:56px}.home-card h3{font-size:19px}.home-card p{font-size:12.5px}.home-card .pill-row{display:flex;flex-wrap:wrap;gap:6px;margin:0 0 12px}.pill-row span{padding:5px 8px;border-radius:999px;background:#f2f6f9;border:1px solid #e3eaf1;font-size:9px;font-weight:800;color:#607186}.text-link{margin-top:auto;font-size:12px}
  .home-cta{grid-template-columns:1fr auto;align-items:center;padding:25px}.home-cta .btn{min-width:170px}
  .feature-grid{grid-template-columns:repeat(2,1fr)}.ecosystem-strip{grid-template-columns:repeat(3,1fr)}
  .content-grid{grid-template-columns:1.08fr .92fr;gap:30px}.market-preview{grid-template-columns:.9fr 1.1fr;gap:28px}
  .download-card{grid-template-columns:72px minmax(0,1fr) 150px;align-items:center}.download-icon{width:72px;height:72px}.download-action{grid-column:auto}.download-title-row{flex-direction:row;align-items:center}
  .footer-main{grid-template-columns:1.5fr 1fr 1fr;gap:28px}.footer-brand{grid-column:auto}.footer-bottom{flex-direction:row;justify-content:space-between}
}
@media (min-width:980px){
  .site-header,.header-inner{min-height:96px}.brand{width:255px}.menu-button{display:none}
  .nav{display:flex;position:static;flex-direction:row;align-items:center;gap:4px;padding:6px;border-radius:15px;background:rgba(255,255,255,.94);border-color:rgba(255,255,255,.96);box-shadow:0 7px 22px rgba(8,53,111,.08)}
  .nav a{min-height:auto;padding:9px 11px;font-size:12px}
  .hero{padding:56px 0 58px}.hero-grid{gap:48px}h1{font-size:62px;letter-spacing:-2px}.lead{font-size:17px}
  .section{padding:72px 0}.section-heading h2,.page-hero h1{font-size:46px}.page-hero{padding:44px 0}.page-hero p{font-size:15px}.info-card.sticky{position:sticky;top:118px}.prose h2{font-size:30px}
}

/* v16 · Descargas con tarjetas de plataforma */
.downloads-shell{padding:18px;background:linear-gradient(145deg,#072b61,#0a3d7d 60%,#0b5681);border-radius:22px}
.downloads-grid{gap:14px}
.download-card{position:relative;grid-template-columns:64px minmax(0,1fr);gap:13px;padding:16px;border-radius:18px;background:#fff;border:1px solid rgba(255,255,255,.75);box-shadow:0 12px 30px rgba(1,21,50,.18);color:var(--navy)}
.download-card.coming-soon{background:#f8fafc;border-color:#e2e9f1}
.download-icon,.download-card.coming-soon .download-icon{width:64px;height:64px;padding:0;border-radius:16px;background:transparent;overflow:hidden}
.download-icon img{width:100%;height:100%;object-fit:contain}
.download-copy h3{font-size:18px;color:var(--navy);letter-spacing:-.3px}
.download-copy p{margin:7px 0 10px;color:#61758c;font-size:11px;line-height:1.55}
.download-title-row{gap:7px}
.release-status{font-size:9px;padding:5px 8px;border:1px solid transparent}
.release-status.checking{background:#eef4f8;color:#64778d}
.release-status.available{background:#ddf7ec;color:#087a55;border-color:#c8ecdf}
.release-status.pending{background:#eef2f6;color:#6c7d90;border-color:#e0e6ec}
.download-meta{gap:6px}
.download-meta span{font-size:9px;padding:4px 7px;border-radius:999px;border:1px solid #dfe7ef;color:#64778d;background:#f8fafc}
.download-action{margin-top:2px}
.download-button{min-height:48px;border-radius:13px;background:#e8eef5;color:#718296;font-size:12px;letter-spacing:.1px}
.download-button.active{background:var(--green);color:#fff;box-shadow:0 8px 18px rgba(7,157,105,.22)}
.download-button:disabled{opacity:1;cursor:not-allowed}
.download-card[data-download-card="control-finanzas-ios"] .download-button{background:#e9edf2;color:#6b7888}
.download-card[data-download-card="control-finanzas-android"]::before,.download-card[data-download-card="control-finanzas-ios"]::before{content:"";position:absolute;left:0;top:20px;bottom:20px;width:4px;border-radius:0 4px 4px 0}
.download-card[data-download-card="control-finanzas-android"]::before{background:var(--green)}
.download-card[data-download-card="control-finanzas-ios"]::before{background:var(--navy)}
.download-note{margin-top:14px;padding:13px 14px;font-size:11px}
@media (min-width:700px){
  .downloads-grid{grid-template-columns:repeat(2,minmax(0,1fr));align-items:stretch}
  .download-card{grid-template-columns:78px minmax(0,1fr);align-content:start;align-items:start;padding:20px;min-height:260px}
  .download-icon,.download-card.coming-soon .download-icon{width:78px;height:78px}
  .download-copy h3{font-size:20px}
  .download-copy p{font-size:12px}
  .download-title-row{flex-direction:column;align-items:flex-start}
  .download-action{grid-column:1/-1;align-self:end;margin-top:auto}
}


/* v17 · menú móvil visible fuera del alto del encabezado */
@media (max-width:979px){
  .site-header{overflow:visible}
  .header-waves{overflow:hidden}
  .header-inner{overflow:visible}
  .nav.open{display:flex;z-index:80}
}

/* v17 · aviso antes de abrir la demostración de Mercado Emprender */
.market-demo-overlay{position:fixed;inset:0;z-index:9999;display:none;align-items:center;justify-content:center;padding:20px;background:rgba(4,23,51,.64);backdrop-filter:blur(5px)}
.market-demo-overlay.open{display:flex}
.market-demo-modal{width:min(100%,520px);background:#fff;border:1px solid #dfe8ef;border-radius:24px;padding:24px;box-shadow:0 28px 80px rgba(0,20,48,.28)}
.market-demo-modal-badge{display:inline-flex;align-items:center;gap:7px;padding:6px 10px;border-radius:999px;background:#e9f8f1;color:#06764f;font-size:10px;font-weight:900;letter-spacing:.8px;text-transform:uppercase}
.market-demo-modal h2{margin:14px 0 9px;color:var(--navy);font-size:26px;line-height:1.12;letter-spacing:-.7px}
.market-demo-modal p{margin:0;color:#61758b;font-size:13px;line-height:1.65}
.market-demo-modal strong{color:#314e6b}
.market-demo-actions{display:grid;grid-template-columns:1fr;gap:9px;margin-top:20px}
.market-demo-actions button{min-height:48px;border-radius:13px;padding:0 16px;font-weight:850;cursor:pointer}
.market-demo-cancel{border:1px solid #d9e3eb;background:#fff;color:#51677d}
.market-demo-accept{border:0;background:var(--green);color:#fff;box-shadow:0 9px 20px rgba(7,151,100,.20)}
body.market-demo-lock{overflow:hidden}
@media(min-width:560px){.market-demo-actions{grid-template-columns:1fr 1.35fr}}


/* v19 · Mercado Puntos */
.mercado-puntos-home{padding-top:0}
.mercado-puntos-highlight{display:grid;grid-template-columns:58px minmax(0,1fr);gap:14px;align-items:start;padding:20px;border-radius:22px;background:linear-gradient(145deg,#effaf5,#f8fbff);border:1px solid #d8ebe3;box-shadow:var(--shadow-sm)}
.mercado-puntos-highlight h2{margin:5px 0 7px;color:var(--navy);font-size:24px;line-height:1.12;letter-spacing:-.6px}
.mercado-puntos-highlight p{margin:0;color:var(--muted);font-size:12.5px;line-height:1.65}
.mercado-puntos-mark,.mercado-puntos-side-icon{display:grid;place-items:center;width:58px;height:58px;border-radius:17px;background:#dff7ed;color:#087a55;font-size:30px;font-weight:900}
.mercado-puntos-highlight .btn{grid-column:1/-1}
.mercado-puntos-tags{display:flex;flex-wrap:wrap;gap:6px;margin-top:12px}
.mercado-puntos-tags span{padding:5px 8px;border-radius:999px;background:#fff;border:1px solid #dfe9e4;color:#526b64;font-size:9px;font-weight:800}
.mercado-puntos-hero .eyebrow{margin-top:14px}
.mercado-puntos-side h3{margin:10px 0 7px;color:var(--navy);font-size:20px;line-height:1.2}
.mercado-puntos-side-icon{margin-bottom:13px}
.mercado-puntos-steps{display:grid;grid-template-columns:1fr;gap:10px}
.mercado-puntos-audiences{display:grid;grid-template-columns:1fr;gap:12px}
.mercado-puntos-audiences article{padding:18px;border:1px solid #dfe8ef;border-radius:18px;background:#fff;box-shadow:var(--shadow-sm)}
.mercado-puntos-audiences article span{font-size:9px;font-weight:900;letter-spacing:1.2px;color:var(--green)}
.mercado-puntos-audiences h2{margin:7px 0 7px;color:var(--navy);font-size:22px;line-height:1.15}
.mercado-puntos-audiences p{margin:0;color:var(--muted);font-size:12px;line-height:1.62}
.mercado-puntos-actions{margin-top:18px}
@media(min-width:700px){.mercado-puntos-highlight{grid-template-columns:68px minmax(0,1fr) auto;align-items:center;padding:24px}.mercado-puntos-highlight .btn{grid-column:auto}.mercado-puntos-mark{width:68px;height:68px}.mercado-puntos-steps{grid-template-columns:repeat(3,1fr)}.mercado-puntos-audiences{grid-template-columns:repeat(2,1fr)}}


/* v22 · Mercado Puntos identidad propia y acciones compactas */
.market-actions-pro-v22{display:grid!important;grid-template-columns:repeat(2,minmax(0,1fr));gap:10px!important;max-width:620px}.market-actions-pro-v22 .btn{width:100%;min-height:48px;padding:0 16px!important;display:flex;align-items:center;justify-content:center;text-align:center;border-radius:14px!important;box-sizing:border-box}.market-how-link-v22{display:inline-flex;margin-top:12px;color:#0b6b4f;font-weight:800;text-decoration:none;font-size:.88rem}.mercado-puntos-hero-pro-v22{position:relative;overflow:hidden;background:linear-gradient(135deg,#edf8f3 0,#f5faf8 58%,#eaf3fb 100%)}.mercado-puntos-hero-pro-v22::after{content:"";position:absolute;right:-90px;top:-105px;width:250px;height:250px;border-radius:50%;background:rgba(8,119,83,.08)}.mercado-puntos-brand-pro-v22{position:relative;z-index:1;display:flex;align-items:center;gap:12px;margin:8px 0 18px;width:max-content}.mercado-puntos-brand-pro-v22>span{width:48px;height:48px;display:grid;place-items:center;border-radius:16px;background:linear-gradient(145deg,#0b6b4f,#15946d);color:white;font-size:1.35rem;box-shadow:0 10px 24px rgba(11,107,79,.2)}.mercado-puntos-brand-pro-v22 small{display:block;color:#55756a;font-size:.62rem;font-weight:900;letter-spacing:.17em}.mercado-puntos-brand-pro-v22 strong{display:block;color:#0d4233;font-size:1.25rem;line-height:1}.mercado-puntos-hero-actions-v22{display:flex!important;gap:10px!important;flex-wrap:wrap;margin-top:24px!important}.mercado-puntos-hero-actions-v22 .btn{min-height:48px;border-radius:14px!important}.mercado-puntos-highlight{border:1px solid #d8e9e1!important;box-shadow:0 18px 46px rgba(32,78,62,.08)!important}.mercado-puntos-mark{background:linear-gradient(145deg,#0b6b4f,#15946d)!important;color:#fff!important;box-shadow:0 10px 24px rgba(11,107,79,.18)}
@media(max-width:640px){.market-actions-pro-v22{grid-template-columns:1fr 1fr}.market-actions-pro-v22 .btn{font-size:.78rem;min-height:44px;padding:0 8px!important}.mercado-puntos-hero-actions-v22{display:grid!important;grid-template-columns:1fr 1fr}.mercado-puntos-hero-actions-v22 .btn{font-size:.78rem;padding:0 8px!important}}
@media(max-width:380px){.market-actions-pro-v22,.mercado-puntos-hero-actions-v22{grid-template-columns:1fr}}


/* v23 · botones Mercado Puntos acomodados en prueba móvil */
.market-actions-pro-v23{
  grid-column:1/-1!important;
  width:100%!important;
  max-width:720px!important;
  display:grid!important;
  grid-template-columns:repeat(2,minmax(0,1fr))!important;
  gap:10px!important;
  align-items:stretch!important;
}
.market-actions-pro-v23 .btn{
  grid-column:auto!important;
  width:100%!important;
  min-width:0!important;
  min-height:46px!important;
  padding:9px 13px!important;
  border-radius:14px!important;
  line-height:1.2!important;
  white-space:normal!important;
  box-sizing:border-box!important;
}
.mercado-puntos-highlight .market-actions-pro-v23{margin-top:16px!important}
.mercado-puntos-hero-actions-v23{
  display:grid!important;
  grid-template-columns:repeat(2,minmax(0,1fr))!important;
  gap:10px!important;
  max-width:720px!important;
}
.mercado-puntos-hero-actions-v23 .btn{
  width:100%!important;
  min-width:0!important;
  min-height:46px!important;
  padding:9px 13px!important;
  line-height:1.2!important;
  white-space:normal!important;
}
@media(max-width:640px){
  .market-actions-pro-v23,.mercado-puntos-hero-actions-v23{grid-template-columns:repeat(2,minmax(0,1fr))!important;width:100%!important;max-width:none!important}
  .market-actions-pro-v23 .btn,.mercado-puntos-hero-actions-v23 .btn{font-size:.74rem!important;min-height:44px!important;padding:8px 7px!important}
  .mercado-puntos-highlight{padding:17px!important;gap:12px!important}
  .mercado-puntos-highlight h2{font-size:22px!important}
}
@media(max-width:340px){
  .market-actions-pro-v23 .btn,.mercado-puntos-hero-actions-v23 .btn{font-size:.69rem!important}
}


/* v24 · Mercado Puntos más limpio, menos CTA y tarjetas proporcionadas */
.mercado-puntos-hero-actions-v23{max-width:520px!important;gap:8px!important}
.mercado-puntos-hero-actions-v23 .btn{min-height:44px!important;padding:8px 14px!important;border-radius:13px!important}
.mercado-puntos-highlight{grid-template-columns:52px minmax(0,1fr)!important;gap:12px!important;padding:16px!important;align-items:start!important}
.mercado-puntos-mark{width:52px!important;height:52px!important;border-radius:15px!important;font-size:25px!important}
.mercado-puntos-highlight h2{font-size:22px!important;margin-top:2px!important}
.mercado-puntos-highlight p{line-height:1.52!important}
.mercado-puntos-tags{margin-top:9px!important}
.mercado-puntos-steps{align-items:start!important}
.mercado-puntos-steps .home-card{min-height:0!important;height:auto!important;padding:16px!important}
.mercado-puntos-steps .home-card h3{margin:8px 0 5px!important}
.mercado-puntos-steps .home-card p{margin:0!important}
.mercado-puntos-audiences{align-items:start!important}
.mercado-puntos-audiences article{min-height:0!important;height:auto!important;padding:16px!important}
.market-preview{align-items:center!important}
.market-copy .market-actions-pro-v23{max-width:520px!important;gap:8px!important}
.market-copy .market-actions-pro-v23 .btn{min-height:44px!important;padding:8px 12px!important}
@media(max-width:640px){
  .mercado-puntos-hero-actions-v23{grid-template-columns:1fr 1fr!important;gap:7px!important}
  .mercado-puntos-hero-actions-v23 .btn{font-size:.74rem!important;min-height:42px!important;padding:7px 8px!important}
  .mercado-puntos-highlight{grid-template-columns:44px minmax(0,1fr)!important;padding:14px!important;gap:10px!important}
  .mercado-puntos-mark{width:44px!important;height:44px!important;font-size:22px!important}
  .mercado-puntos-highlight h2{font-size:20px!important;line-height:1.12!important}
  .mercado-puntos-highlight p{font-size:11.5px!important;line-height:1.5!important}
  .mercado-puntos-tags span{font-size:8.5px!important}
  .mercado-puntos-steps{gap:8px!important}
  .mercado-puntos-steps .home-card{padding:14px!important}
  .mercado-puntos-audiences article{padding:14px!important}
  .market-copy .market-actions-pro-v23{grid-template-columns:1fr 1fr!important}
  .market-copy .market-actions-pro-v23 .btn{font-size:.72rem!important;min-height:42px!important;padding:7px 8px!important}
}


/* v25 · Identidad Mercado Puntos */
.home-card-logo-puntos{background:linear-gradient(145deg,#f2f8ff,#f7fcfa)!important;padding:10px!important;border:1px solid #deebf4!important}
.home-card-logo-puntos img{max-height:62px!important;width:100%;object-fit:contain}
.mercado-puntos-brand-pro-v25{gap:16px!important;align-items:center!important;margin-bottom:16px!important}
.mercado-puntos-brand-logo-v25{width:min(100%,340px);height:auto;display:block;filter:drop-shadow(0 18px 30px rgba(8,53,111,.1))}
.mercado-puntos-brand-pro-v25 small{color:#4b7166!important;letter-spacing:.2em!important;font-size:.62rem!important}
.mercado-puntos-brand-pro-v25 strong{font-size:2.15rem!important;letter-spacing:-.04em!important;color:#08356f!important;line-height:1!important}
.mercado-puntos-brand-pro-v25 strong span{color:#0b8c5f!important}
.mercado-puntos-mark-v25{background:linear-gradient(145deg,#f5fbff,#f0faf5)!important;padding:8px!important;box-shadow:0 12px 24px rgba(8,53,111,.08)!important}
.mercado-puntos-mark-v25 img{width:100%;height:100%;object-fit:contain}
.mercado-puntos-steps{gap:14px!important}
.mercado-puntos-step-card{display:grid!important;grid-template-columns:70px minmax(0,1fr)!important;align-items:flex-start!important;gap:15px!important;padding:18px!important;border-radius:20px!important;border:1px solid #dbe8e3!important;background:linear-gradient(180deg,#fff,#fbfdfc)!important;box-shadow:0 14px 28px rgba(17,64,55,.06)!important}
.mercado-puntos-step-card .journey-num{width:58px!important;height:58px!important;border-radius:18px!important;background:linear-gradient(145deg,#08356f,#0d4f9b)!important;color:#fff!important;box-shadow:0 14px 28px rgba(8,53,111,.18)!important;font-size:1.15rem!important}
.mercado-puntos-step-card.is-letter .journey-num{background:linear-gradient(145deg,#0b8c5f,#34b67d)!important;box-shadow:0 14px 28px rgba(11,140,95,.18)!important}
.mercado-puntos-step-copy{min-width:0}
.mercado-puntos-step-kicker{display:inline-flex;align-items:center;gap:7px;margin-bottom:8px;color:#0b8c5f;font-size:.68rem;font-weight:900;letter-spacing:.16em}
.mercado-puntos-step-kicker::before{content:"";width:16px;height:3px;border-radius:999px;background:currentColor;display:inline-block}
.mercado-puntos-step-card h3{margin:0 0 6px!important;font-size:1.55rem!important;line-height:1.05!important}
.mercado-puntos-step-card p{margin:0!important;font-size:.97rem!important;line-height:1.55!important;color:#6b7c8d!important}
@media(max-width:699px){
  .mercado-puntos-brand-pro-v25{display:block!important}
  .mercado-puntos-brand-logo-v25{width:min(100%,260px)!important;margin-bottom:10px}
  .mercado-puntos-brand-pro-v25 strong{font-size:1.7rem!important}
  .mercado-puntos-step-card{grid-template-columns:58px minmax(0,1fr)!important;gap:12px!important;padding:16px!important}
  .mercado-puntos-step-card .journey-num{width:48px!important;height:48px!important;border-radius:15px!important;font-size:1rem!important}
  .mercado-puntos-step-card h3{font-size:1.1rem!important}
  .mercado-puntos-step-card p{font-size:.88rem!important;line-height:1.48!important}
}


/* v25 Mercado Puntos refinements */
.mercado-puntos-brand-pro{display:grid;grid-template-columns:80px minmax(0,1fr);gap:16px;align-items:center;margin:10px 0 18px}
.mercado-puntos-brand-icon{width:80px;height:80px;border-radius:24px;background:linear-gradient(180deg,#ffffff,#f6fbff);border:1px solid #dce7f1;box-shadow:0 16px 34px rgba(8,53,111,.08);display:grid;place-items:center;padding:10px}
.mercado-puntos-brand-icon img{width:100%;height:100%;object-fit:contain}
.mercado-puntos-brand-copy small{display:block;margin-bottom:6px;font-size:11px;font-weight:800;letter-spacing:.26em;color:#5d736b}
.mercado-puntos-brand-copy strong{display:block;font-size:clamp(2rem,6vw,3.3rem);line-height:.96;color:#13496e}
.mercado-puntos-brand-copy span{display:block;margin-top:5px;font-size:1rem;font-weight:800;color:#0b8c5f}
.mercado-puntos-actions{display:grid;grid-template-columns:1fr 1fr;gap:14px}
.mercado-puntos-actions .btn{justify-content:center}
.mercado-puntos-feature-panel{position:relative;overflow:hidden;background:linear-gradient(180deg,#f6fcf9 0%,#fdfefe 100%)!important;border:1px solid #d7ebe1!important}
.mercado-puntos-feature-panel::after{content:'';position:absolute;right:-46px;top:-46px;width:170px;height:170px;border-radius:50%;background:radial-gradient(circle at center, rgba(54,188,124,.16), rgba(54,188,124,0));pointer-events:none}
.mercado-puntos-steps{gap:16px!important}
.mercado-puntos-step-card{position:relative;display:grid!important;grid-template-columns:84px minmax(0,1fr)!important;align-items:flex-start!important;gap:14px!important;padding:18px!important;border-radius:22px!important;border:1px solid #dbe6ef!important;background:linear-gradient(180deg,#ffffff 0%,#fbfdff 100%)!important;box-shadow:0 14px 36px rgba(12,43,82,.06)!important;overflow:hidden}
.mercado-puntos-step-card::before{content:'';position:absolute;inset:0 auto 0 0;width:8px;background:linear-gradient(180deg,#0c4d97,#16a064)}
.mercado-puntos-step-card.is-letter::before{background:linear-gradient(180deg,#16a064,#69c68e)}
.mercado-puntos-step-card .journey-num{width:60px!important;height:60px!important;border-radius:18px!important;margin-top:2px!important;background:linear-gradient(145deg,#0c4d97,#0d3876)!important;color:#fff!important;box-shadow:0 14px 28px rgba(8,53,111,.18)!important;font-size:1.15rem!important;font-weight:900!important;letter-spacing:.04em!important}
.mercado-puntos-step-card.is-letter .journey-num{background:linear-gradient(145deg,#129261,#4cc986)!important;box-shadow:0 14px 28px rgba(18,146,97,.2)!important}
.mercado-puntos-step-copy{display:flex;flex-direction:column;gap:5px;min-width:0}
.mercado-puntos-step-kicker{display:inline-flex!important;align-self:flex-start;padding:6px 11px;border-radius:999px;background:#eef6f1;border:1px solid #d4e9dc;color:#4d655d;font-size:.78rem!important;letter-spacing:.12em;text-transform:uppercase;font-weight:800}
.mercado-puntos-step-card h3{margin:2px 0 0!important;font-size:clamp(1.55rem,5vw,2rem)!important;line-height:1.02!important;color:#0b326e!important}
.mercado-puntos-step-card p{margin:0!important;font-size:1.03rem!important;line-height:1.62!important;color:#6f8298!important;max-width:34ch}
.home-card-logo-puntos{background:linear-gradient(180deg,#f8fbff,#f7fcfa)!important;border:1px solid #dce7f1!important;border-radius:18px!important;padding:12px!important}
.home-card-logo-puntos img{max-height:56px!important;width:auto!important}
@media (max-width: 740px){
  .mercado-puntos-brand-pro{grid-template-columns:64px 1fr;gap:12px}
  .mercado-puntos-brand-icon{width:64px;height:64px;border-radius:20px;padding:8px}
  .mercado-puntos-brand-copy strong{font-size:2.4rem}
  .mercado-puntos-actions{grid-template-columns:1fr}
  .mercado-puntos-step-card{grid-template-columns:64px 1fr!important;padding:16px!important;border-radius:20px!important}
  .mercado-puntos-step-card .journey-num{width:50px!important;height:50px!important;border-radius:15px!important;font-size:1rem!important}
  .mercado-puntos-step-card p{font-size:.98rem!important;line-height:1.56!important}
}

.mercado-puntos-brand-pro-v22{display:grid!important;grid-template-columns:96px minmax(0,1fr)!important;gap:18px!important;align-items:center!important;width:auto!important;max-width:540px}
.mercado-puntos-brand-pro-v22 .mercado-puntos-brand-logo-v25{width:96px!important;height:96px!important;object-fit:contain;background:linear-gradient(180deg,#fff,#f7fbff);border:1px solid #dce7f1;border-radius:28px;padding:10px;box-shadow:0 16px 32px rgba(8,53,111,.08)}
.mercado-puntos-brand-pro-v22 small{font-size:.72rem!important;letter-spacing:.24em!important}
.mercado-puntos-brand-pro-v22 strong{font-size:clamp(2rem,6vw,3rem)!important;line-height:.94!important;color:#123f67!important}
.mercado-puntos-brand-pro-v22 strong span{color:#0d5d82}
.mercado-puntos-highlight .mercado-puntos-mark-v25{background:linear-gradient(180deg,#fff,#f7fbff)!important;border:1px solid #dce7f1!important;border-radius:22px!important}
@media (max-width: 740px){
  .mercado-puntos-brand-pro-v22{grid-template-columns:76px 1fr!important;gap:14px!important}
  .mercado-puntos-brand-pro-v22 .mercado-puntos-brand-logo-v25{width:76px!important;height:76px!important;border-radius:22px!important;padding:8px!important}
}


/* v26 · logo final Mercado Puntos */
.mercado-puntos-final-logo-wrap{position:relative;z-index:1;margin:8px 0 22px;max-width:620px}
.mercado-puntos-final-logo-wrap img{display:block;width:min(100%,560px);height:auto;object-fit:contain}
.home-card-logo-puntos img{max-height:72px!important;width:auto!important;object-fit:contain!important}
.mercado-puntos-mark-v25 img{object-fit:contain!important}
@media(max-width:740px){.mercado-puntos-final-logo-wrap{max-width:100%;margin-bottom:16px}.mercado-puntos-final-logo-wrap img{width:min(100%,360px)}}


/* v28 · Mercado Puntos compacto y mejor alineado */
.mercado-puntos-final-logo-wrap{max-width:460px!important;margin:2px 0 14px!important}
.mercado-puntos-final-logo-wrap img{width:min(100%,420px)!important}
.mercado-puntos-hero-pro-v22 .container>h1{margin-top:4px!important}
.mercado-puntos-hero-pro-v22 .container>p{max-width:760px!important}
.mercado-puntos-hero-actions-v23{margin-top:18px!important}
.mercado-puntos-steps{gap:12px!important}
.mercado-puntos-step-card{grid-template-columns:56px minmax(0,1fr)!important;gap:12px!important;padding:15px 15px 15px 14px!important;border-radius:18px!important;box-shadow:0 10px 24px rgba(12,43,82,.05)!important;align-items:flex-start!important}
.mercado-puntos-step-card::before{width:6px!important}
.mercado-puntos-step-card .journey-num{width:44px!important;height:44px!important;border-radius:14px!important;margin-top:1px!important;font-size:1rem!important;box-shadow:0 10px 20px rgba(8,53,111,.16)!important}
.mercado-puntos-step-card.is-letter .journey-num{box-shadow:0 10px 20px rgba(18,146,97,.18)!important}
.mercado-puntos-step-copy{gap:4px!important}
.mercado-puntos-step-kicker{padding:5px 10px!important;font-size:.72rem!important;letter-spacing:.11em!important;margin-bottom:4px!important}
.mercado-puntos-step-card h3{font-size:clamp(1.28rem,3.5vw,1.62rem)!important;line-height:1.03!important;margin:1px 0 0!important}
.mercado-puntos-step-card p{font-size:.92rem!important;line-height:1.5!important;color:#70839a!important;max-width:none!important}
.mercado-puntos-audiences article{padding:16px!important}
@media(max-width:740px){
  .mercado-puntos-final-logo-wrap{max-width:100%!important;margin:0 0 12px!important}
  .mercado-puntos-final-logo-wrap img{width:min(100%,255px)!important}
  .mercado-puntos-hero-actions-v23{margin-top:14px!important}
  .mercado-puntos-step-card{grid-template-columns:50px minmax(0,1fr)!important;gap:11px!important;padding:14px 13px 14px 12px!important;border-radius:17px!important}
  .mercado-puntos-step-card .journey-num{width:40px!important;height:40px!important;border-radius:13px!important;font-size:.92rem!important}
  .mercado-puntos-step-kicker{font-size:.68rem!important;padding:5px 9px!important}
  .mercado-puntos-step-card h3{font-size:1.02rem!important;line-height:1.06!important}
  .mercado-puntos-step-card p{font-size:.84rem!important;line-height:1.44!important}
}


/* v29 · última pasada visual: compacto, alineado y presentable */
html,body{max-width:100%;overflow-x:hidden}
body{overflow-wrap:anywhere}

/* Mercado Puntos: marca compacta en la cabecera */
.mercado-puntos-compact-brand{
  position:relative;z-index:1;display:inline-grid;grid-template-columns:56px auto;align-items:center;gap:12px;
  margin:2px 0 14px;padding:7px 12px 7px 7px;border:1px solid rgba(13,79,155,.10);border-radius:18px;
  background:rgba(255,255,255,.58);box-shadow:0 8px 24px rgba(8,53,111,.05);backdrop-filter:blur(8px)
}
.mercado-puntos-compact-brand img{width:56px;height:56px;object-fit:contain;display:block}
.mercado-puntos-compact-brand div{display:grid;line-height:1}
.mercado-puntos-compact-brand small{color:#5d746c;font-size:.58rem;font-weight:900;letter-spacing:.2em;margin-bottom:3px}
.mercado-puntos-compact-brand strong{color:#0d4f9b;font-size:1.62rem;line-height:.94;letter-spacing:-.045em}
.mercado-puntos-compact-brand span{color:#11905f;font-size:.72rem;font-weight:800;margin-top:5px}
.mercado-puntos-final-logo-wrap{display:none!important}

/* Mejor jerarquía y ritmo del hero */
.mercado-puntos-hero-pro-v22{padding-bottom:28px!important}
.mercado-puntos-hero-pro-v22 .breadcrumbs{margin-bottom:12px!important}
.mercado-puntos-hero-pro-v22 .eyebrow{margin-top:4px!important}
.mercado-puntos-hero-pro-v22 h1{max-width:720px;margin-top:9px!important;margin-bottom:12px!important;line-height:1.03!important}
.mercado-puntos-hero-pro-v22 p{max-width:760px!important;line-height:1.55!important}
.mercado-puntos-hero-actions-v23{max-width:620px;margin-top:17px!important}
.mercado-puntos-hero-actions-v23 .btn{min-height:44px!important;border-radius:13px!important}

/* Bloque de explicación más liviano */
.mercado-puntos-highlight{grid-template-columns:48px minmax(0,1fr)!important;gap:12px!important;padding:16px!important;border-radius:20px!important}
.mercado-puntos-highlight .mercado-puntos-mark{width:48px!important;height:48px!important;border-radius:15px!important;padding:6px!important;box-shadow:none!important}
.mercado-puntos-highlight h2{font-size:clamp(1.35rem,4vw,1.8rem)!important;line-height:1.08!important;margin:4px 0 7px!important}
.mercado-puntos-highlight p{font-size:.9rem!important;line-height:1.52!important}
.mercado-puntos-tags{gap:5px!important;margin-top:9px!important}
.mercado-puntos-tags span{font-size:.66rem!important;padding:4px 8px!important}

/* Pasos A/B/C y 01/02/03: compactos, alineados y sin barra invasiva */
.mercado-puntos-steps{gap:10px!important}
.mercado-puntos-step-card{
  grid-template-columns:42px minmax(0,1fr)!important;gap:11px!important;align-items:start!important;
  padding:13px 14px!important;border-radius:17px!important;border-color:#dfe8ef!important;
  box-shadow:0 7px 18px rgba(13,58,91,.045)!important;background:#fff!important;overflow:visible!important
}
.mercado-puntos-step-card::before{display:none!important}
.mercado-puntos-step-card .journey-num{
  width:38px!important;height:38px!important;border-radius:12px!important;margin:0!important;
  font-size:.86rem!important;box-shadow:none!important;display:grid!important;place-items:center!important
}
.mercado-puntos-step-copy{gap:3px!important;padding-top:0!important}
.mercado-puntos-step-kicker{
  margin:0 0 3px!important;padding:4px 8px!important;border-radius:999px!important;
  font-size:.62rem!important;line-height:1!important;letter-spacing:.1em!important;background:#f1f7f4!important
}
.mercado-puntos-step-kicker::before{width:10px!important;height:2px!important}
.mercado-puntos-step-card h3{font-size:1.06rem!important;line-height:1.06!important;margin:1px 0 2px!important;letter-spacing:-.02em!important}
.mercado-puntos-step-card p{font-size:.82rem!important;line-height:1.43!important;margin:0!important;color:#718399!important;max-width:none!important}

/* Secciones posteriores, menos cuadros altos */
.mercado-puntos-audiences{gap:10px!important}
.mercado-puntos-audiences article{padding:15px!important;border-radius:16px!important}
.mercado-puntos-audiences h2{font-size:1.25rem!important;line-height:1.1!important;margin:6px 0!important}
.mercado-puntos-audiences p{font-size:.86rem!important;line-height:1.5!important}

/* Consistencia de botones y tarjetas en el sitio */
.btn{transition:transform .16s ease,box-shadow .16s ease,background-color .16s ease,border-color .16s ease}
.btn:active{transform:translateY(1px)}
.home-card{overflow:hidden}
.home-card .text-link{display:inline-flex;align-items:center;min-height:36px}

@media(max-width:740px){
  .mercado-puntos-compact-brand{grid-template-columns:45px auto;gap:9px;margin:0 0 11px;padding:6px 10px 6px 6px;border-radius:15px}
  .mercado-puntos-compact-brand img{width:45px;height:45px}
  .mercado-puntos-compact-brand small{font-size:.5rem}
  .mercado-puntos-compact-brand strong{font-size:1.32rem}
  .mercado-puntos-compact-brand span{font-size:.6rem;margin-top:4px}
  .mercado-puntos-hero-pro-v22{padding-bottom:23px!important}
  .mercado-puntos-hero-pro-v22 h1{font-size:2rem!important;line-height:1.01!important;margin-top:8px!important}
  .mercado-puntos-hero-pro-v22 p{font-size:.91rem!important;line-height:1.48!important}
  .mercado-puntos-hero-actions-v23{grid-template-columns:1fr 1fr!important;gap:7px!important;margin-top:14px!important}
  .mercado-puntos-hero-actions-v23 .btn{min-height:41px!important;font-size:.74rem!important;padding:0 8px!important}
  .mercado-puntos-highlight{grid-template-columns:42px minmax(0,1fr)!important;gap:10px!important;padding:13px!important;border-radius:17px!important}
  .mercado-puntos-highlight .mercado-puntos-mark{width:42px!important;height:42px!important;border-radius:13px!important;padding:5px!important}
  .mercado-puntos-highlight h2{font-size:1.16rem!important}
  .mercado-puntos-highlight p{font-size:.8rem!important;line-height:1.43!important}
  .mercado-puntos-tags span{font-size:.58rem!important;padding:4px 6px!important}
  .mercado-puntos-step-card{grid-template-columns:38px minmax(0,1fr)!important;gap:9px!important;padding:12px!important;border-radius:15px!important}
  .mercado-puntos-step-card .journey-num{width:34px!important;height:34px!important;border-radius:11px!important;font-size:.78rem!important}
  .mercado-puntos-step-kicker{font-size:.56rem!important;padding:4px 7px!important;margin-bottom:2px!important}
  .mercado-puntos-step-card h3{font-size:.96rem!important;line-height:1.05!important}
  .mercado-puntos-step-card p{font-size:.76rem!important;line-height:1.4!important}
  .mercado-puntos-audiences article{padding:13px!important}
  .mercado-puntos-audiences h2{font-size:1.08rem!important}
  .mercado-puntos-audiences p{font-size:.78rem!important}
}


/* v30 · CTA claros en Mercado Puntos */
.mercado-puntos-hero-actions-v23{display:grid!important;grid-template-columns:repeat(2,minmax(0,1fr))!important;gap:10px!important;max-width:620px!important}
.mercado-puntos-hero-actions-v23 .btn{width:100%!important;margin:0!important;min-height:44px!important;align-items:center!important;justify-content:center!important;text-align:center!important}
@media(max-width:640px){
  .mercado-puntos-hero-actions-v23{grid-template-columns:repeat(2,minmax(0,1fr))!important;gap:8px!important}
  .mercado-puntos-hero-actions-v23 .btn{min-height:42px!important;padding:7px 8px!important;font-size:.74rem!important}
}